The Power to do Better

How nonprofit organizations use social media to change the world.

October 23, 2017

Creating content that will make a lasting impression is hard. It is, in fact, one of the biggest challenges in the creative field. When you are doing the same job that thousands of others are doing, how do you stand out in a crowd? How do you create content that won't...

October 22, 2017

I'm sitting in a coffee shop in downtown Eugene, Oregon. To my left are deer skulls decorated with crystals, selling for $300. To my right are line drawings of flowers painted on the glass of a small window pane, but these are actually hanging over the real windows whi...

October 16, 2017

I was scrolling through Facebook today and I saw a myriad of articles shared by my friends and family. I am lucky to be surrounded by people who share the same morals as me. But as someone who studies communications, I can't help but look at these through a skewed lens...

October 15, 2017

Let's start with the basics. Harvey Weinstein has been accused of sexually assaulting multiple women. People seem to believe these allegations, because now senators are taking the money he contributed to their campaigns and donating them to nonprofits. That's a bold PR...

October 8, 2017

In my time as a public relations student I have had the opportunity to do social media marketing for local nonprofit organizations. It is somewhat surreal to me to study something like social media. The idea that by knowing how to use an app, I am able to lend a hand t...

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As a "millennial" (a word I've grown to despise), I've seen the social media revolution expand. I'm a part of the generation who made a MySpace page when we were in the 5th grade, and quickly watched it go out of style. I've grown sick of using social media just because it's trending. I'm interested in understanding the way that nonprofit organizations use social media.

How can we make it trendy to make the world a better place?

As a senior at the University of Oregon, I am studying these communication tactics. On this page I will fill you in on what I find.

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