Donor Relations

Pro-Bone-O is a nonprofit organization that provides veterinary care for pets of homeless people. The organization was planning their upcoming fundraiser, and had not reached their targeted number of tickets sold. They were looking to spread awareness about their brand and their event.

Objectives

  • Get media pitches into the hands of 10 reporters around Eugene by  May, 2017.

  • Increase awareness of the upcoming fundraiser among 25 people.

  • Increase ticket sales by 10% by May 12, 2017. 

Tactics

  • Send media pitches to 10 local publications, including Eugene magazine and KEZI news station.

  • Post flyers around popular Eugene neighborhoods.

Evaluation

Interviewed on KEZI 

morning news.

Featured in 5 local publications.

10% increase in ticket sales for the event. 

This site was designed with the
.com
website builder. Create your website today.
Start Now