Instagram as free advertising.

October 22, 2017

I'm sitting in a coffee shop in downtown Eugene, Oregon. To my left are deer skulls decorated with crystals, selling for $300. To my right are line drawings of flowers painted on the glass of a small window pane, but these are actually hanging over the real windows which take up most of the wall. The tables are simple, wooden, and above me hangs Christmas lights. My friend is dressed in a turtle neck and silver hoop earrings, she looks studious as she stares at her mac book (which is conveniently covered in stickers shaped like succulents). In other words, this is the perfect Instagram picture. 



I've always thought to myself that if I was to open a restaurant, I better make it aesthetically pleasing so that I don't have to pay for advertising. This cafe has mastered that concept. Inspired by this atmosphere, I thought I would dedicate this blog post to analyzing other businesses like this one, who are embracing Instagram as a marketing tactic. 


The place that comes to mind is a restaurant in Portland, OR called Cheese & Crack. I know this company has a successful Instagram presence because that is how I heard of it. When I saw a picture of their food I decided to go there for my birthday. (A place I had never been to before, that's how convinced I was that their food was delicious.) If you look at their location tag on Instagram, you will see what I mean. Honestly, I don't think there is anything I can say that will convince you, you just have to see for yourself. 


My point is, having something that millennials deem Instagram-worthy is the best free advertising you can get. So how do you know what is going to inspire a plethora of turtleneck-wearing-young-people to flock to your business? In this article by Alex Castro, he states that, "some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos. They’re commissioning neon signs bearing modestly sly double entendres, painting elaborate murals of tropical wildlife, and embedding floor tiles with branded greetings — all in the hopes that their guests will post them."


Overall, the best way to encourage Instagram photos is to find your niche, be authentic to your brand and add something that stands out. Luckily, decor is something that can always evolve, so if you don't hit the mark right away you can keep trying. 

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