As the holidays are coming up, so is seasonal guilt. Many people acknowledge the fact that being able to celebrate Thanksgiving and Christmas is a privilege. This time of year it is common for people to feel inclined to give a little extra to those in need, this is why it is the perfect time to analyze how nonprofits are using social media to capitalize on the holidays.
One way is by using thanksgiving as an excuse to thank your donors. The Happy Hippie Foundation, a nonprofit who rallies young people to fight injustice, posted on Instagram with the caption, "Today,
tomorrow and everyday we are grateful for our incredible community of #HappyHippies around the world who support our work and mission to create a more just world! #happythanksgiving." This is a great way to remind your supporters that you can't do it without them.
Another strategy is to start a campaign or fundraiser in honor of the holidays. For instance, the Salvation Army's annual red kettle campaign. This organization has flocked to Instagram with multiple posts reminding people that every penny counts. This is very strategic because people are already out shopping, so it is an accessible way to relieve your consumers remorse.
The National Alliance to End Homelessness went to Twitter to spread the word about a new holiday, following Thanksgiving and Black Friday. They said, "#BlackFriday and #CyberMonday are all about getting the best deals. But on #GivingTuesday you can give back. Please consider supporting the Alliance this year. You can help end homelessness." This is an inventive campaign to remind people to give a little bit of your Black Friday savings to those in need.