In this infographic, posted by ragan.com, the upcoming social media trends are revealed through statistics and predictions. Below, I will list a few to consider for increasing your nonprofit social media following.
The infographic states that by 2020, video will be 80% of the internet traffic. It sounds like it's about time to hop on the video train. An organization that uses video well is @elephantaidinternational whose videos of elephants leave everyone wanting more. The infographic also states that 87% of marketers already incorporate video into their marketing strategies, which means that if you aren't using video you are falling behind on trends.
2. Live Streaming
"The live streaming market is on track to be a $70 million industry by 2021". By live streaming, organizations are able to show their viewers what they are doing in the moment. They can answer questions, have celebrity guests, or just give supporters a sneak peak into the behind the scenes of the organization. Missing out on the live stream is a big mistake right now.
3. Influencer Marketing
Influencer marketing is when a brand enlists people with influence to advocate for their organization or product. Ragan.com says that 94% of industries who use influencer marketing find it to be a succesful marketing ploy. This is because it adds a level of advocacy for your brand, and consumers are often looking towards their favorite celebrities for lifestyle choices.